Perhaps you have never, you just watched the, the captions and things like this? I do. I grab myself. I'm like, why didn't it turn ? Nevertheless, it's so much better with salad. Right. But it's like individuals consume differently at different times, several times of the day. Um, but what I discovered is if you are able to hook themif you can find that hook, whether it's on Facebook, on Youtube, on Instagram, you literally have them for 20 minutes and then that 20 seconds should be your gold. It is like you need to reinforce that hook or you have to strengthen what your value proposition is to receive them in, while it's a title or a thumbnail or however you are pulling them into that video. You have to reinforce that because in the event that you do not, you're likely to have the hockey stick on effect. That means all the people who start washing it begin to leave, you understand, and you are totally not going to have anybody watching it at the moment.
Or even linkedin. Yeah. And so that's part of the prep preparatory stage? And what we're trying to do is figure out, fine, here's what would work on Instagram. Now perhaps there is a hook or something which's a bit better on Facebook and here is something. That means that you may have the meat of the content be exactly the same. But you're actually shooting the movie, the way that it's really delivered is a bit different. And that's where you planning, uh, you know, the different ways to really connect on platform.
It needs to be changed and it can be shared by you on other programs, although for me it's like you've got content. Yeah. Since the way that you see on Instagram is different. How you view on Facebook and you see on Youtube, how different, how you view onLinkedin or even Twitter. And so at the end of the day, what we need to do is really know how folks consume content on that, that platform and earn content that would really operate. Uh, and that's, that's the big difference. Now you say and can go through precisely the production, fine, I will take a portion of this. It is like you may have a 10 minute video on youtube, however you are likely to only slice out possibly two minutes or three minutes on, on Facebook because it is going to perform a whole lot better like that.
When you truly have those bullet points of things that would really get there, get there, get them something which's happening, I then try to think of what value can you truly bring that person. So there you may really attract value. Uh, with movie content you may expect, you can instruct or instruct, entertain, and sometimes when you're really good you can do all three in precisely the exact same time or you can get two of these. That is when you're really, really good once you're actually giving it lots of thought in it. Now that having been said, as soon as you do that, I attempt to figure out what value you are likely to attract to your planned audience. Yeah. And in that video, bring some type of value and I try to attract those bullet points. So whether it's like creating devotion to his team or talking how bad the other team is, that is some value he'll really find.
Yeah, like, like the video portion of the video editing is indeed crucial. It may break or make a video. Um, it doesn't matter how amazing your script is. It doesn't matter your camera as well as your production is. Where it the rubber meets the road to see if it's going to actually work or not, the editing is. And for mepersonally, as soon as you're able to take action, it's well worth the sources worth the moment. When you put it together, it is going to convert a great deal higher. Um, which in the end of the day, that's by far uh, you know, the preparation stage and it is like the execution stage to the editing has become the most crucial.
So Darryl, in the first video we talked briefly on the sort of video content you should be producing, what favor for anybody that didn't see that or simply to refresh some memories, what type of video? What type of video is that if there's one video you should create um, as a business? Yeah, for me personally it is a social video and just two to sort of take a little farther then, um, and sort of remind everybody which sort of video that's. Can you explain what a video is, but that sort of video is so important?
So is that for production? You know, like a great deal of people put a great deal of consideration concerning how things come like what type of camera to use and so forth etc. But I think for me it is like be elastic. Although that we prepared, when you're really doing the movie you're likely going to have a script and have like that you are going to have things. They're like, you also know and oh, this could be a great deal better if we did this, shoot at different variants. Simply shoot some different variants Just like you've got time. Hey, perhaps this will function better than that. And you also know, which can aid you with the, the post production stage.
The post production is most likely the most crucial aspect of getting a really good slice of video on the market. And the reason why is because you put a lot of work in planning, you spend a great deal of time doing production, but actually where the magic is really actually getting the components that will really engage. And also the edit itself, um, is pacing can be created by you and pacing will keep people's attention the whole time. Like we are, uh at is, we are trying to determine how we're going to distribute it. So like we referred distributing on Youtube, we would do it on youtube compared to Facebook. As an instance. We'd be nine ratio on youtube, in a 16 because that is the way it is on youtube. Right? And, and then to, uh, we wouldn't necessarily burn in our captions. Uh, we would actually just upload caption files.
Okay. Prepared created the video. So we don't load it now. Yep. That you'd say the Majority of the individuals and say, alright that supply
Concerning make one of them? Yeah. Rather than preparing and it is really interesting because a lot of people, they're more about performing. And I discovered that if you really wish to be successful, it how you are going to do it. So I always like to actually start to determine why I'm creating the movie. It ought to have a function. I think it'd be pertinent to have you proceed through this process. What exactly does that sound great? Okay. So let's just say that you're attempting to sell some merge. Okay. And you're attempting to sell it on media. You have some product or whatever. Okay. Tell me somebody that you truly know very well. My own brother and David, um, besides Joey. Okay. So yourbrother David. Okay. Chris. Brother Chris.
But on Facebook we would like to burn it because some people do not have that choice on and you also ought to be certain when they are scrolling through it, you're grabbing that attention. And so he is like, actually? Exactly. And it is like the ratio to like on Facebook, we want to be a one by one ratio of ratio. Right? So what other elements which we may really add to this video file? Can it be like to make it more of a meme that is movie where we are placing texts that the beginning of the end, um, you know, is it engaging with several types of elements? That's the things you've got to look at when you are doing the movie edit. Now, the thing that I adore is when we did the production directly and we have different options like cause they are called to action, we need towe did four or five different versions.
Well let us just target everyone that enjoys Liverpool, right? And let us target everybody that doesn't like Liverpool. And let's see if we can get some, a few things occurring here. And I think you could do that with , but it'll be interesting if you infuse only a small bit of money. The outcomes. You can get your own gently. Definitely. So I believe anyone today has an overview or a blueprint to create not only a movie book in, knowing what to make and to push out there properly and, and those insights, uh, pretty incredible. And for anybody we put together. Um that whole blueprint, um, a few things that we did not fit into this movie, um, that you could grab beneath this video.
Right, right. And one thing which I found is even when you've got a video that's performing very well, you know, um, the way that the algorithm works on Facebook and other items, it is like perhaps in six weeks or seven weeks you do another cut and then upload it, learn from what you already have, all of the information that is there and say, fine, what if we analyzed this down since we had a kind of a fall off here. Perhaps we add, you know, something to pull on them visually here. You can do that. And, and where you are in a position to do it, essentially you are in a position to succeed because people will be inclined to overlook what they actually saw, you understand, from six weeks ago.
We are discussing shooting articles, we're talking about incorporating texts, adding images, animations, and we're talking about adding captions, Emojis, all that stuff can be built and edited it directly inside of [inaudible]. Now, the most important reason we built clip Ian was so that it's available to absolutely everybody and we are talking even if you've never produced a video before, you would like to get into video creation for your company or you are a professional, it is possible to produce what you can create anywhere else directly inside of Klipfolio and what's more, even if you don't wish to take your content clippy or provides you access to an extensive library of video clips, graphics and audio, she is able to pull all of this stuff together to create videos. We'll also throw in templates that are customizable. So in the event that you fill in a bit uninspired, for instance, you can catch one of our pre performed templates, then alter the text and the colors, upload your branding and your doing clip. Eao is the greatest video creator and it's going to alter the way both professionals and novices create video moving. We cannot wait to show you it, so make certain you enter your email below. Within the video, we're going to pull back the curtain on Filipeo and actually explain to you how it's going to change the way and the way this platform works. We'll see you.
You know, until we do that, there is a lot of people who pick up a camera and start recording and that can be one of the things you could ever perform. And there are phases, like you mentioned, there is a stage of preparation, there is a stage of production, there is a stage of post production, and then there's a point for distribution. And each one of those stages are outright critical, uh, and they work in harmony together to truly get your video being seen.
So you have mentioned quite a few stages to creating a few of these types of videos. I suppose we begin at the start, you mentioned prep. Would you take us through what that means
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back into our video show where we are discussing video, but specifically the kinds of video you should be creating to drive more gain and more cliquey worthy video views to your business. In the movie we discussed the condition of the video promoting industry. What's working by today when producing content. In this video we are going to go over the video content at a bit more detail and talk about ways to create the 1 video you ought to be generating right now to drive more clicks, more traffic, and more sales on any item or service which you're offering.
Okay. So Chris, he probably loves soccer? Can he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing team that just, it's just a competition? There the greatest ones. Manchester United, which everyone understands. Okay. So Liverpool, Manchester United. Okay. So there is like some pure friction, heavy rivalry. Okay. So if we're going to actually create a movie, we have to have a purpose of the video. The number two is we need to identify our audience. Who Do we want watching this video? So I'd say it would be people who are like hardcore Liverpool. Okay. And we need to start breaking down of some of the things that they, they sort of rally round that would get them excited. And what would be among these things which you'd think, well, beating Manchester United goals.
And what's the first thing which you believe he is going to perform? Once he fills that link with the movie , likely share the video. He's going to share it with not just one individual, but he is gonna share with everybody that actually enjoys what's happening, you know? And so that there is absolutely critical. Then the next thing is, uh, actually trying to describe what would be a great hook trigger like you only have a couple few seconds to grab his attention. And that I believe, okay, what can we do to catch his attention? You know? And, and maybe it is a caption over the video which says, you know, Liverpool's sucks. Yeah. I presume, I believe he'd watch this video. You know what I am saying? And I think that he'd have to be sucked in because he tried to figure out what's happening in that video.
The way you would then approach that. Yeah. We did a lot of research. We do a lot of preparation. Now we would like to start executing on these things. Uh, and there's a formula for every video and this formulation is what creators will need to make for themselves. And there's a couple of elements for this formulation that it, that it's universal for everybody. The very first one is, and that we prepared for is a hook. We need to grab their attention. That hook differs on youtube versus Facebook. Allow me to give you an illustration of that. So like on youtube the hook will be like five seconds. And on Facebook it is gonna be entirely different since you are, you might have sound on or not. And you just have a possibly a second to three seconds as you're kind of flipping through their feed.
So with that, just to kind of move further into this, and do you load the movie first to your page then contact all these are the pages to let them know it's never, or do you take another approach? Yeah I really do that in the stage. I understand I, the movies come in and so I achieved since it might take a couple of weeks to get ahold of everybody or whatever. Uh, and who knows, perhaps you're like, Hey, I'll share your movie should you share mine type item. If you're doing PR crossposting that is not a bad thing. Where the weight is, uh, just to share a movie is not. It and you need to give them permission to cross post your articles Just like you've got to literally cross post. And that's kind of the key on Facebook, although the exact same for, you know, you are posting their articles.
Obviously. Yeah, that makes sense. Okay. So talking about movie editing from type of my experience and I am not a professional video editor and I know just how much work goes into doing a lot of the things you state, you know, the, the captions Mimi discovering, even just placing titles in the top and bottom of your movie may take hours for some people and some people watching this might have no clue how to do that. So I suppose in that regard, can it be worth the opportunity to do this? Is it worth the time to sit down put with someone into editing the movie or spending money to sort of,
So we've discussed the initial stage of preparing for a video preparation of movie. We proceeded to obviously production and making the video. So can speak a bit about
So if we speak about going onto each stage, I believe that really is, this is very significant also. There are clearly, well I think there are two elements you might tell me differently. The first one that we think of is that the proportion of the video. So in the event that you create in 1 video, you've got to think about how the other ones are transcribed into by that. But is there other, anything else you'd kind of want to be aware of if you are going to be generating content for state, Instagram or Facebook
Now presumably you would choose the content you simply shot with Reese in your phone or whatever into an editing suite or into a post production. I suppose. Do you want to speak about everything you do at that point yet? Prepared to distribute
You might have two or three different versions of a video and you can test it to like, like seriously what we do is we will just throw a few bucks behind it and and see how it converts. If it converts really well, you don't need to devote that much cash to work out if people actually click on it, engage with it, how much they watched the video to see if it really works. And connect with them on an emotional level and spending the time in post to making your movie engage with all the audience, it provides you a greater chance for them to share.
However, the algorithm on youtube otherwise, you know, you would do it otherwise onInstagram and distinct on Twitter. However, Facebook, I feel a great deal of people that are watching this video need to capitalize on that and that is a simple way to sayhello look, if you could have this page that has a reach of let's say you know, 10,000 likes that they really posted it, who knows just how many of you is they are likely to get. Um, also, and you reaches out to all these different pages posting at which it goes straight back to your video and each of the analytics gets. Yeah, it's really cool. No, that is cool. You've infused it with, with ads, although now with strategy, like for me, I enjoy organic. Paid advertisements by far is the best method to get into at the ideal time in the front of the right people. And if you know what you're doing, it can be very, very effective. If you don't understand what you're doing, it is still be effective because whenever you say, fine, we're doing a movie about Liverpool?
It can kind of look like it's theirs. And that's a matter. So going back to your case we said, hey, if we are going to actually make a video about your brother and his football team about Liverpool, while it's bad or good or anything, I'd like make a list of every, uh, page on Facebook on Instagram that will be pro or con. You realize that's who we want to contact. And believe it or not, you know, getting, uh, these personal relations with these people is a means to have massive growth. And I found that if you can get click here like six or five or 10 stations or pages that are like yours that are eager to share your articles, I suggest that hastens your, your expansion, that hastens yourown reach and you are likely to get the perspectives that come with it if you actually have done a great job with your video.
Or if we think of gamers, maybe Mohamed Sala, he is, that Liverpool is greatest player may be hitting scoring from United, I don't know. Yeah you are able to do clips . But even talking about they love, you know, Liverpool, right. And, and also the of it. Um, so I love to attempt and recognize a few things. These are bullet points of what would really that individual that if he sees with video resonate with. And two, I really do research. Just like I want to go out there and even understand how well I know somebody, I'm like, what else is happening out there? I do some research online trying to see whether there. Uh, especially when it's dealing with the topic available. So like for Liverpool, is there anything that's going on this will be in the information that would be applicable to, to the video today?
And thus you must fortify it. And, and that point when we were talking about your brother, it's like in the event that you add one of the other elements that resembles, yeah, yeah, I enjoy this video. You know, you're like go from that point. That's where he'll stay on a bit. And should you get 20 minutes, if he can get to that point and really feel some type of link to the video, they'll watch another moment, doesn't then result in more engagement on the movies too. So then they'd be more likely. And 12 we see comments. It is like as you are connecting together and you're talking their language however you are going into it, you're connecting with them on a psychological level and that they feel a part of something and they feel just like obligated. It's like some thing that humanity feels obligated to perform.
Yeah, that makes sense. And once you've been through those stages a few occasions I suppose from looking at these three stages, and you do edits as well, which can be vital as you state. And most of us would, you know, she movie, I've been guilty of this in the past and we are going to throw it up thinking it is ready without much post edited stuff. But I can see just how important it's to perform variations as when you find you may continue after that blueprint over and over and over again. We are going to discuss the one sort of video in order to blow off your business you have to have, but not. We're going to discuss create and the way to structure that video. Let us go.
All you have to do is opt in, pop up your email in there, we'll send you that manual. So throughout this movie and the very first video, we have talked a lot about producing the perfect video which includes everything from of course prep, right the way through to shooting the movie and then of course the article of where you've got to edit the video up in the right way and to receive the best distribution. Now all that is very hard for many people. Most individuals don't have access to camera equipment that is expensive to take film content. As an example. The majority of people don't have the skills or access to use editing applications that is complex either, and that is why we build Klipfolio. Klipfolio is an internet based. Just we've talked about in the palm of your hand in the two videos.
And even on Instagram, it is likely to differ. And so looking at that, it is similar to that hook is like the most essential part. And I'd really place a lot of effort and energy to attempt and work out how you are going to captivate people's focus and how you suck them in the content. Now that after that, after the hook, then you may actually reinforce your brandnew. Therefore, in case you have a brand, you can have a component. This is an optional thing. Uh, it really depends on which kind of content that is video you are producing, you know, also, then two, you're moving to the meat of this content. Here's something that I discovered over, you know, 40 some odd billion video opinions. It is like folks have a tolerance. And I don't know if you've dropped in this category, but I, I've been around Facebook and I have never turned to the audio.
Which makes sense. Makes Sense. Okay. So that makes total sense. Um, but one thing I wish to circle back on really fast is that you mentioned if you are creating video and among the thoughts everybody has, I mean, I have had this before when I have created videos, I'll just share the exact same video everywhere. Would you kind of elaborate about why that's a lousy idea? And that's a kind of a thought procedure that is bad.
So it is like getting those hooks. And then two, there's those natural hooks within the movie. Like he got himyou have to fortify whatever that title is. And I give that some thought. Um, and that is basically the preparatory stage before you actually go onto the next step. But there is another thing that I really look at is that which, what origin of medium are we likely to use? Is it going to be a better Instagram one than Facebook? Is it likely to be much better on Twitter or on youtube? You know, just like you have to examine the stage of that you are trying to reach and what's going to be the ideal method. Now, among the biggest errors, it is like, well I'll just distribute it everywhere, you know, and you're creating a video trying to go on every platform and that's a huge mistake. Yeah. You are good. Uh if you want your movie you will need to have a prep stage of the way you are going to disperse it. So back you're like, okay, who is going to share this video? How are you going to engage with them? You know, is it likely to be achieved through advertisements natural or is it likely to be a strategy in which you really doing organic and adds together? Uh, for me personally, I only love other stations on the market. I love other pages on Facebook cause they need to actually nourish the algorithm. They will need to get their articles outreach. And a lot of people are prepared to talk about your video. Uh they're, they are in a position to cross post your video. And therefore it is like coming on their page and it is like an actual content it's not theirs.
It's like once you find something cool and you're like, hey, you have ta check out this. You know, we have to do that. We have to that digital word of mouth. And that is where it's so powerful and that is what the societal videos do. And so after the core, basically of this content, you've got to get a call to act. Um, also, and you might not think, well, if it's a social movie, I am not actually doing it , you know, it is simply more of an inspiration or it is merely a [inaudible] or whatever. Since are that call to action is still still key? Like when we spoke about what is the purpose of the video recall? Or when it is to market products, we need to, you know, hit that button directly or to push on them to a landing page. Uh, or whether it's for inspirational it to unite a trigger, you know, I mean the list goes on.